Syndicated research grounded in thousands of fresh interviews every month.

3 live programs: Affordability, AI Adoption and Health Perceptions

Cross-program proposal

The Last Protected Line Item

Editorial

Wellness spending is not being cut. It is being reclassified as essential and funded by cuts elsewhere: eating out is the first casualty, home cooking the top saving tactic, and the health corpus shows those sacrifices exist to keep the wellness budget intact.

Scope
Health + Affordability · Waves 1–7
Published
At launch

A proposal from the catalog, built on commission across the live programs; it publishes as its own cut.

Reads across the live corpus · Health + Affordability · Waves 1–7