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3 live programs: Affordability, AI Adoption and Health Perceptions

Cross-program proposal

The Proof Economy

Editorial

The same gate now stands in front of every decision in all three corpora: visible proof. Households demand reviews before trading down, shoppers demand review confirmation before trusting AI advice, and GLP-1 considerers demand side-effect evidence first. Brands competing on price without a proof layer lose the switch.

Scope
All three programs · Waves 1–7
Published
At launch

A proposal from the catalog, built on commission across the live programs; it publishes as its own cut.

Reads across the live corpus · All three programs · Waves 1–7

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