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Proof or Hype: The New Wellness Authenticity Test

Editorial

Wellness shoppers now sort brands into proven record versus trend-chaser, and influencer promotion is the top trigger of the second label. Discovery keeps shifting to social while trust in creator-championed claims falls, so the channel that wins attention now loses the claim.

Program
The New Health Hierarchy
Scope
Wellness brand trust · Waves 1–7
Published
At launch
Base
n≈2,220

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