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3 live programs: Affordability, AI Adoption and Health Perceptions

Report proposal

The Silver AI Shopper (56-81)

Editorial

The stereotype says older consumers sit out the AI shopping shift; the data says the opposite. The 56-81 cohort is the only group where AI shopping use is surging, concentrated in travel and head-to-head smartphone choices. They use it their own way: advisory, review-checked, category-specific.

Program
AI in Everyday Life: Trust & Shopping Decisions
Scope
Ages 56–81 · Waves 1–7
Published
At launch
Base
n≈2,160

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