AI Is the Trading-Down Engine

Editorial

Households' first saving move is now a cheaper brand, not a cancelled purchase, and the AI corpus shows how they find it: assistants surface an equally good, cheaper alternative and give permission to defect. A premium brand's real competitor this year is the AI answer that says the cheaper option is just as good.

Scope

Affordability + AI shopping · Waves 1–7

Published

At launch

A proposal from the catalog, built on commission across the live programs; it publishes as its own cut.