Syndicated research grounded in thousands of fresh interviews every month.
3 live programs: Affordability, AI Adoption and Health Perceptions
EditorialApp Pulse
Why people install, ignore, and delete the Top 100 iOS apps: churn stories straight from the home screen.
- Audience
- iOS users, 18–55
- Cadence
- Monthly
- Interview length
- 15 min
- Interviews / wave
- ~600
- Markets
- US
What this program will answer
Why people install, ignore, and delete the Top 100 iOS apps: churn stories straight from the home screen.
Example corpus question
“What gets an app off the first home screen, or deleted?”
- Full wave reports: charts, verbatims, video clips
- Questions between waves, answered from real interviews
- Sample design and quotas published in full, every wave
How it launches
Top 100 iOS apps by downloads, refreshed quarterly.
Radical sample transparency
Every Foundations program publishes its full sample design and fieldwork stats. Here is the planned design for this one.
150
participants per week, planned
Monthly
wave cadence
15 min
interview length
US
fieldwork markets
Planned audience & quotas
- Audience: iOS users, 18–55
- Monthly waves of ~15 min AI-moderated interviews
- Market quotas across US
- Age, gender, and category quotas published in full at launch
Full sample stats (n to date, distributions, and achieved quotas) publish with wave 1.
The standing layer under everything you run.
Sample the live insights, follow the trendlines, and see exactly who's in the sample. Then subscribe to the programs your category can't afford to guess about.