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EditorialAttention Pulse (Cross-Industry)
The full 20-question attention instrument run across categories: how any brand's moment competes for the same finite evening against everything else people could do.
- Audience
- Adults 16–55 across media & leisure categories
- Cadence
- Monthly
- Interview length
- 25 min
- Interviews / wave
- ~480
- Markets
- US · UK · DE
What this program will answer
The full 20-question attention instrument run across categories: how any brand's moment competes for the same finite evening against everything else people could do.
Example corpus question
“What does your category actually compete with for an evening's attention?”
- Full wave reports: charts, verbatims, video clips
- Questions between waves, answered from real interviews
- Sample design and quotas published in full, every wave
How it launches
Full 20-question attention instrument: the cross-category benchmark. Add your category with 3 subscribers.
Radical sample transparency
Every Foundations program publishes its full sample design and fieldwork stats. Here is the planned design for this one.
120
participants per week, planned
Monthly
wave cadence
25 min
interview length
US · UK · DE
fieldwork markets
Planned audience & quotas
- Audience: Adults 16–55 across media & leisure categories
- Monthly waves of ~25 min AI-moderated interviews
- Market quotas across US, UK, DE
- Age, gender, and category quotas published in full at launch
Full sample stats (n to date, distributions, and achieved quotas) publish with wave 1.
The standing layer under everything you run.
Sample the live insights, follow the trendlines, and see exactly who's in the sample. Then subscribe to the programs your category can't afford to guess about.