Syndicated research grounded in thousands of fresh interviews every month.
3 live programs: Affordability, AI Adoption and Health Perceptions
EditorialBrand Pulse
Always-on brand health with the why attached. Skincare and beer first, built to extend across industries.
- Audience
- Category buyers, 18–65
- Cadence
- Monthly
- Interview length
- 20 min
- Interviews / wave
- ~600
- Markets
- 6 markets
What this program will answer
Always-on brand health with the why attached. Skincare and beer first, built to extend across industries.
Example corpus question
“What's actually driving the switch to indie skincare?”
- Full wave reports: charts, verbatims, video clips
- Questions between waves, answered from real interviews
- Sample design and quotas published in full, every wave
How it launches
Skincare and beer verticals field first.
Report series at launch
One corpus, 6 separately-scoped diagnostics, each with the verbatims attached.
Brand Pulse · At launch
Brand Purpose: Is It Landing?
Brand Pulse · At launch
Brand Personality: The Archetype You Own
Brand Pulse · At launch
Different & Distinctive
Brand Pulse · At launch
Pricing Power
Brand Pulse · At launch
Consumer Trust
Brand Pulse · At launch
Corporate Reputation
Radical sample transparency
Every Foundations program publishes its full sample design and fieldwork stats. Here is the planned design for this one.
150
participants per week, planned
Monthly
wave cadence
20 min
interview length
6 markets
fieldwork markets
Planned audience & quotas
- Audience: Category buyers, 18–65
- Monthly waves of ~20 min AI-moderated interviews
- Market quotas across US, UK, DE, FR, NL, BE
- Age, gender, and category quotas published in full at launch
Full sample stats (n to date, distributions, and achieved quotas) publish with wave 1.
The standing layer under everything you run.
Sample the live insights, follow the trendlines, and see exactly who's in the sample. Then subscribe to the programs your category can't afford to guess about.