Syndicated research grounded in thousands of fresh interviews every month.
3 live programs: Affordability, AI Adoption and Health Perceptions
EditorialBrand Pulse (Cross-Industry)
The Brand Pulse diagnostic distilled to a 10-question core and run across categories: purpose, trust, distinctiveness and pricing power on one scale, from skincare to banking.
- Audience
- Category buyers across industries, 18–65
- Cadence
- Monthly
- Interview length
- 18 min
- Interviews / wave
- ~640
- Markets
- 6 markets
What this program will answer
The Brand Pulse diagnostic distilled to a 10-question core and run across categories: purpose, trust, distinctiveness and pricing power on one scale, from skincare to banking.
Example corpus question
“How does your brand's trust score compare to leaders in other categories?”
- Full wave reports: charts, verbatims, video clips
- Questions between waves, answered from real interviews
- Sample design and quotas published in full, every wave
How it launches
10-question core of the Brand Pulse instrument; add your category with 3 subscribers.
Radical sample transparency
Every Foundations program publishes its full sample design and fieldwork stats. Here is the planned design for this one.
160
participants per week, planned
Monthly
wave cadence
18 min
interview length
6 markets
fieldwork markets
Planned audience & quotas
- Audience: Category buyers across industries, 18–65
- Monthly waves of ~18 min AI-moderated interviews
- Market quotas across US, UK, DE, FR, NL, BE
- Age, gender, and category quotas published in full at launch
Full sample stats (n to date, distributions, and achieved quotas) publish with wave 1.
The standing layer under everything you run.
Sample the live insights, follow the trendlines, and see exactly who's in the sample. Then subscribe to the programs your category can't afford to guess about.