Syndicated research grounded in thousands of fresh interviews every month.
3 live programs: Affordability, AI Adoption and Health Perceptions
EditorialCreative Pulse
Ad creative reactions in-market within days: FMCG, Pharma DTC, Automotive, Telecom, and Insurance creative tested continuously.
- Audience
- Category-relevant ad viewers
- Cadence
- Weekly
- Interview length
- 15 min
- Interviews / wave
- ~200
- Markets
- US · UK
What this program will answer
Ad creative reactions in-market within days: FMCG, Pharma DTC, Automotive, Telecom, and Insurance creative tested continuously.
Example corpus question
“Which new ads earned attention this week, and which burned it?”
- Full wave reports: charts, verbatims, video clips
- Questions between waves, answered from real interviews
- Sample design and quotas published in full, every wave
How it launches
Five verticals at launch; add your category with 3 subscribers.
Radical sample transparency
Every Foundations program publishes its full sample design and fieldwork stats. Here is the planned design for this one.
200
participants per week, planned
Weekly
wave cadence
15 min
interview length
US · UK
fieldwork markets
Planned audience & quotas
- Audience: Category-relevant ad viewers
- Weekly waves of ~15 min AI-moderated interviews
- Market quotas across US, UK
- Age, gender, and category quotas published in full at launch
Full sample stats (n to date, distributions, and achieved quotas) publish with wave 1.
The standing layer under everything you run.
Sample the live insights, follow the trendlines, and see exactly who's in the sample. Then subscribe to the programs your category can't afford to guess about.