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3 live programs: Affordability, AI Adoption and Health Perceptions
EditorialCreative Pulse (Automotive)
Auto ad creative read in-market within days on the frozen FMCG instrument (model launches, EV messaging, dealer-tag lift), an 11-question cut.
- Audience
- In-market vehicle shoppers exposed to the creative
- Cadence
- Weekly
- Interview length
- 15 min
- Interviews / wave
- ~150
- Markets
- US · UK · DE
What this program will answer
Auto ad creative read in-market within days on the frozen FMCG instrument (model launches, EV messaging, dealer-tag lift), an 11-question cut.
Example corpus question
“Which auto spots earn consideration, and which just burn the launch budget?”
- Full wave reports: charts, verbatims, video clips
- Questions between waves, answered from real interviews
- Sample design and quotas published in full, every wave
How it launches
Frozen FMCG creative instrument, 11-question automotive cut; add your category with 3 subscribers.
Radical sample transparency
Every Foundations program publishes its full sample design and fieldwork stats. Here is the planned design for this one.
150
participants per week, planned
Weekly
wave cadence
15 min
interview length
US · UK · DE
fieldwork markets
Planned audience & quotas
- Audience: In-market vehicle shoppers exposed to the creative
- Weekly waves of ~15 min AI-moderated interviews
- Market quotas across US, UK, DE
- Age, gender, and category quotas published in full at launch
Full sample stats (n to date, distributions, and achieved quotas) publish with wave 1.
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