Syndicated research grounded in thousands of fresh interviews every month.
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EditorialCreative Pulse (Cross-Industry)
The lean 10-question core of the frozen FMCG creative instrument, run across every category so any ad's attention and branding scores sit on one comparable benchmark.
- Audience
- Category-relevant ad viewers across industries
- Cadence
- Weekly
- Interview length
- 12 min
- Interviews / wave
- ~220
- Markets
- US · UK
What this program will answer
The lean 10-question core of the frozen FMCG creative instrument, run across every category so any ad's attention and branding scores sit on one comparable benchmark.
Example corpus question
“How does this ad's attention score compare to every other category's?”
- Full wave reports: charts, verbatims, video clips
- Questions between waves, answered from real interviews
- Sample design and quotas published in full, every wave
How it launches
10-question core instrument: the cross-industry benchmark every vertical cut plugs into.
Radical sample transparency
Every Foundations program publishes its full sample design and fieldwork stats. Here is the planned design for this one.
220
participants per week, planned
Weekly
wave cadence
12 min
interview length
US · UK
fieldwork markets
Planned audience & quotas
- Audience: Category-relevant ad viewers across industries
- Weekly waves of ~12 min AI-moderated interviews
- Market quotas across US, UK
- Age, gender, and category quotas published in full at launch
Full sample stats (n to date, distributions, and achieved quotas) publish with wave 1.
The standing layer under everything you run.
Sample the live insights, follow the trendlines, and see exactly who's in the sample. Then subscribe to the programs your category can't afford to guess about.