Syndicated research grounded in thousands of fresh interviews every month.
3 live programs: Affordability, AI Adoption and Health Perceptions
EditorialCreative Pulse (Pharma DTC)
DTC pharma spots read on the frozen FMCG creative instrument, extended to 13 questions so fair-balance recall and 'ask your doctor' intent are measured alongside attention and branding.
- Audience
- Condition-relevant US adults exposed to DTC advertising
- Cadence
- Weekly
- Interview length
- 15 min
- Interviews / wave
- ~160
- Markets
- US
What this program will answer
DTC pharma spots read on the frozen FMCG creative instrument, extended to 13 questions so fair-balance recall and 'ask your doctor' intent are measured alongside attention and branding.
Example corpus question
“Does the fair-balance segment land, or do viewers tune out before it?”
- Full wave reports: charts, verbatims, video clips
- Questions between waves, answered from real interviews
- Sample design and quotas published in full, every wave
How it launches
Frozen FMCG creative instrument plus a 13-question DTC extension (fair-balance recall, ask-your-doctor intent).
Radical sample transparency
Every Foundations program publishes its full sample design and fieldwork stats. Here is the planned design for this one.
160
participants per week, planned
Weekly
wave cadence
15 min
interview length
US
fieldwork markets
Planned audience & quotas
- Audience: Condition-relevant US adults exposed to DTC advertising
- Weekly waves of ~15 min AI-moderated interviews
- Market quotas across US
- Age, gender, and category quotas published in full at launch
Full sample stats (n to date, distributions, and achieved quotas) publish with wave 1.
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