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EditorialCreative Pulse (Telecom)
Telecom offer creative tested continuously on the frozen FMCG instrument: an 11-question cut that separates offer clarity from brand warmth when the two fight for attention.
- Audience
- Mobile & broadband switchers exposed to the creative
- Cadence
- Weekly
- Interview length
- 15 min
- Interviews / wave
- ~150
- Markets
- US · UK
What this program will answer
Telecom offer creative tested continuously on the frozen FMCG instrument: an 11-question cut that separates offer clarity from brand warmth when the two fight for attention.
Example corpus question
“Does the offer cut through, or does the brand film bury the price?”
- Full wave reports: charts, verbatims, video clips
- Questions between waves, answered from real interviews
- Sample design and quotas published in full, every wave
How it launches
Frozen FMCG creative instrument, 11-question telecom cut.
Radical sample transparency
Every Foundations program publishes its full sample design and fieldwork stats. Here is the planned design for this one.
150
participants per week, planned
Weekly
wave cadence
15 min
interview length
US · UK
fieldwork markets
Planned audience & quotas
- Audience: Mobile & broadband switchers exposed to the creative
- Weekly waves of ~15 min AI-moderated interviews
- Market quotas across US, UK
- Age, gender, and category quotas published in full at launch
Full sample stats (n to date, distributions, and achieved quotas) publish with wave 1.
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