Syndicated research grounded in thousands of fresh interviews every month.
3 live programs: Affordability, AI Adoption and Health Perceptions
EditorialCX Pulse
The moments that make customers leave, starting with consumer banking and automotive service journeys.
- Audience
- Recent service-experience customers
- Cadence
- Monthly
- Interview length
- 20 min
- Interviews / wave
- ~480
- Markets
- US · UK · DE
What this program will answer
The moments that make customers leave, starting with consumer banking and automotive service journeys.
Example corpus question
“What turns a routine bank interaction into a churn trigger?”
- Full wave reports: charts, verbatims, video clips
- Questions between waves, answered from real interviews
- Sample design and quotas published in full, every wave
How it launches
Consumer Banking and Automotive verticals at launch.
Radical sample transparency
Every Foundations program publishes its full sample design and fieldwork stats. Here is the planned design for this one.
120
participants per week, planned
Monthly
wave cadence
20 min
interview length
US · UK · DE
fieldwork markets
Planned audience & quotas
- Audience: Recent service-experience customers
- Monthly waves of ~20 min AI-moderated interviews
- Market quotas across US, UK, DE
- Age, gender, and category quotas published in full at launch
Full sample stats (n to date, distributions, and achieved quotas) publish with wave 1.
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