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EditorialCX Pulse (Automotive)
Where automotive ownership journeys fracture: a 13-question instrument that scores brand stance and dealer stance in the same interview, so you see which one the frustration actually attaches to.
- Audience
- Owners with a dealer or service visit in the past 90 days
- Cadence
- Monthly
- Interview length
- 20 min
- Interviews / wave
- ~480
- Markets
- US · UK · DE
What this program will answer
Where automotive ownership journeys fracture: a 13-question instrument that scores brand stance and dealer stance in the same interview, so you see which one the frustration actually attaches to.
Example corpus question
“When service goes wrong, do owners blame the brand or the dealer?”
- Full wave reports: charts, verbatims, video clips
- Questions between waves, answered from real interviews
- Sample design and quotas published in full, every wave
How it launches
13-question instrument scores brand and dealer stance separately; fields when 5 founding subscribers commit.
Radical sample transparency
Every Foundations program publishes its full sample design and fieldwork stats. Here is the planned design for this one.
120
participants per week, planned
Monthly
wave cadence
20 min
interview length
US · UK · DE
fieldwork markets
Planned audience & quotas
- Audience: Owners with a dealer or service visit in the past 90 days
- Monthly waves of ~20 min AI-moderated interviews
- Market quotas across US, UK, DE
- Age, gender, and category quotas published in full at launch
Full sample stats (n to date, distributions, and achieved quotas) publish with wave 1.
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