Syndicated research grounded in thousands of fresh interviews every month.
3 live programs: Affordability, AI Adoption and Health Perceptions
EditorialCX Pulse (Cross-Industry)
One frozen 12-question CX instrument run across categories, so a churn trigger in banking reads on the same scale as one in telecom or retail.
- Audience
- Recent service-experience customers across categories
- Cadence
- Monthly
- Interview length
- 20 min
- Interviews / wave
- ~640
- Markets
- 6 markets
What this program will answer
One frozen 12-question CX instrument run across categories, so a churn trigger in banking reads on the same scale as one in telecom or retail.
Example corpus question
“Which service moments churn customers the same way in every industry?”
- Full wave reports: charts, verbatims, video clips
- Questions between waves, answered from real interviews
- Sample design and quotas published in full, every wave
How it launches
Shared 12-question instrument; add your category with 3 subscribers.
Radical sample transparency
Every Foundations program publishes its full sample design and fieldwork stats. Here is the planned design for this one.
160
participants per week, planned
Monthly
wave cadence
20 min
interview length
6 markets
fieldwork markets
Planned audience & quotas
- Audience: Recent service-experience customers across categories
- Monthly waves of ~20 min AI-moderated interviews
- Market quotas across US, UK, DE, FR, NL, BE
- Age, gender, and category quotas published in full at launch
Full sample stats (n to date, distributions, and achieved quotas) publish with wave 1.
The standing layer under everything you run.
Sample the live insights, follow the trendlines, and see exactly who's in the sample. Then subscribe to the programs your category can't afford to guess about.