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EditorialEarnings Pulse (Retail Investor)
What retail investors hear in earnings season: conviction, doubt, and the narratives that move personal portfolios. One 11-question instrument captures both the PRE-earnings expectation and the POST-earnings reaction.
- Audience
- Self-directed retail investors
- Cadence
- Quarterly
- Interview length
- 20 min
- Interviews / wave
- ~1,300
- Markets
- US
What this program will answer
What retail investors hear in earnings season: conviction, doubt, and the narratives that move personal portfolios. One 11-question instrument captures both the PRE-earnings expectation and the POST-earnings reaction.
Example corpus question
“Which earnings narratives are retail investors actually buying?”
- Full wave reports: charts, verbatims, video clips
- Questions between waves, answered from real interviews
- Sample design and quotas published in full, every wave
How it launches
Single 11-question instrument captures PRE + POST earnings in one flow; aligned to the earnings calendar with daily sprints in peak weeks.
Radical sample transparency
Every Foundations program publishes its full sample design and fieldwork stats. Here is the planned design for this one.
100
participants per week, planned
Quarterly
wave cadence
20 min
interview length
US
fieldwork markets
Planned audience & quotas
- Audience: Self-directed retail investors
- Quarterly waves of ~20 min AI-moderated interviews
- Market quotas across US
- Age, gender, and category quotas published in full at launch
Full sample stats (n to date, distributions, and achieved quotas) publish with wave 1.
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