Syndicated research grounded in thousands of fresh interviews every month.
3 live programs: Affordability, AI Adoption and Health Perceptions
EditorialGLP-1 & the New Appetite
How GLP-1 medications rewire eating, shopping, and brand loyalty. From the people living it, week by week.
- Audience
- Current GLP-1 users + household co-shoppers
- Cadence
- Fortnightly
- Interview length
- 25 min
- Interviews / wave
- ~200
- Markets
- US · UK · DE
What this program will answer
How GLP-1 medications rewire eating, shopping, and brand loyalty. From the people living it, week by week.
Example corpus question
“Which snack categories lose first when appetite drops?”
- Full wave reports: charts, verbatims, video clips
- Questions between waves, answered from real interviews
- Sample design and quotas published in full, every wave
How it launches
Fields when 5 founding subscribers commit.
Radical sample transparency
Every Foundations program publishes its full sample design and fieldwork stats. Here is the planned design for this one.
100
participants per week, planned
Fortnightly
wave cadence
25 min
interview length
US · UK · DE
fieldwork markets
Planned audience & quotas
- Audience: Current GLP-1 users + household co-shoppers
- Fortnightly waves of ~25 min AI-moderated interviews
- Market quotas across US, UK, DE
- Age, gender, and category quotas published in full at launch
Full sample stats (n to date, distributions, and achieved quotas) publish with wave 1.
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