Syndicated research grounded in thousands of fresh interviews every month.
3 live programs: Affordability, AI Adoption and Health Perceptions
EditorialMission Pulse
Why people choose where to eat, order, and return: QSR occasions decoded weekly.
- Audience
- QSR visitors, past 7 days
- Cadence
- Weekly
- Interview length
- 15 min
- Interviews / wave
- ~150
- Markets
- US · UK
What this program will answer
Why people choose where to eat, order, and return: QSR occasions decoded weekly.
Example corpus question
“What actually decides the drive-thru vs. delivery call?”
- Full wave reports: charts, verbatims, video clips
- Questions between waves, answered from real interviews
- Sample design and quotas published in full, every wave
How it launches
QSR first; casual dining extension planned.
Radical sample transparency
Every Foundations program publishes its full sample design and fieldwork stats. Here is the planned design for this one.
150
participants per week, planned
Weekly
wave cadence
15 min
interview length
US · UK
fieldwork markets
Planned audience & quotas
- Audience: QSR visitors, past 7 days
- Weekly waves of ~15 min AI-moderated interviews
- Market quotas across US, UK
- Age, gender, and category quotas published in full at launch
Full sample stats (n to date, distributions, and achieved quotas) publish with wave 1.
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