Syndicated research grounded in thousands of fresh interviews every month.
3 live programs: Affordability, AI Adoption and Health Perceptions
EditorialMission Pulse (QSR)
The QSR occasion captured in the moment: a pre-visit check-in and a post-visit debrief bookend each trip, with in-visit moments captured as mission stimuli.
- Audience
- QSR visitors, recruited before the visit
- Cadence
- Weekly
- Interview length
- 12 min
- Interviews / wave
- ~160
- Markets
- US · UK
What this program will answer
The QSR occasion captured in the moment: a pre-visit check-in and a post-visit debrief bookend each trip, with in-visit moments captured as mission stimuli.
Example corpus question
“What flips the drive-thru decision between the parking lot and the counter?”
- Full wave reports: charts, verbatims, video clips
- Questions between waves, answered from real interviews
- Sample design and quotas published in full, every wave
How it launches
Pre-visit check-in + post-visit debrief; in-visit captures configured separately as mission stimuli.
Radical sample transparency
Every Foundations program publishes its full sample design and fieldwork stats. Here is the planned design for this one.
160
participants per week, planned
Weekly
wave cadence
12 min
interview length
US · UK
fieldwork markets
Planned audience & quotas
- Audience: QSR visitors, recruited before the visit
- Weekly waves of ~12 min AI-moderated interviews
- Market quotas across US, UK
- Age, gender, and category quotas published in full at launch
Full sample stats (n to date, distributions, and achieved quotas) publish with wave 1.
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