Syndicated research grounded in thousands of fresh interviews every month.
3 live programs: Affordability, AI Adoption and Health Perceptions
EditorialPricing Pulse
Price cliffs with the substitution story attached: CPG staples tracked against real shelf decisions.
- Audience
- Primary household shoppers
- Cadence
- Fortnightly
- Interview length
- 20 min
- Interviews / wave
- ~360
- Markets
- 6 markets
What this program will answer
Price cliffs with the substitution story attached: CPG staples tracked against real shelf decisions.
Example corpus question
“At what price does branded butter lose to private label?”
- Full wave reports: charts, verbatims, video clips
- Questions between waves, answered from real interviews
- Sample design and quotas published in full, every wave
How it launches
CPG Staples basket at launch.
Radical sample transparency
Every Foundations program publishes its full sample design and fieldwork stats. Here is the planned design for this one.
180
participants per week, planned
Fortnightly
wave cadence
20 min
interview length
6 markets
fieldwork markets
Planned audience & quotas
- Audience: Primary household shoppers
- Fortnightly waves of ~20 min AI-moderated interviews
- Market quotas across US, UK, DE, FR, NL, BE
- Age, gender, and category quotas published in full at launch
Full sample stats (n to date, distributions, and achieved quotas) publish with wave 1.
The standing layer under everything you run.
Sample the live insights, follow the trendlines, and see exactly who's in the sample. Then subscribe to the programs your category can't afford to guess about.