Syndicated research grounded in thousands of fresh interviews every month.
3 live programs: Affordability, AI Adoption and Health Perceptions
EditorialPricing Pulse (CPG Staples)
Real Van Westendorp price-sensitivity and Gabor-Granger acceptance on everyday staples: the number, plus the substitution story only interviews surface.
- Audience
- Primary household shoppers of the staple basket
- Cadence
- Fortnightly
- Interview length
- 20 min
- Interviews / wave
- ~360
- Markets
- 6 markets
What this program will answer
Real Van Westendorp price-sensitivity and Gabor-Granger acceptance on everyday staples: the number, plus the substitution story only interviews surface.
Example corpus question
“What's the acceptable price for branded butter before shoppers walk?”
- Full wave reports: charts, verbatims, video clips
- Questions between waves, answered from real interviews
- Sample design and quotas published in full, every wave
How it launches
Van Westendorp + Gabor-Granger built in; GG tested across a $2–12 range (placeholder pending basket sign-off).
Radical sample transparency
Every Foundations program publishes its full sample design and fieldwork stats. Here is the planned design for this one.
180
participants per week, planned
Fortnightly
wave cadence
20 min
interview length
6 markets
fieldwork markets
Planned audience & quotas
- Audience: Primary household shoppers of the staple basket
- Fortnightly waves of ~20 min AI-moderated interviews
- Market quotas across US, UK, DE, FR, NL, BE
- Age, gender, and category quotas published in full at launch
Full sample stats (n to date, distributions, and achieved quotas) publish with wave 1.
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