Syndicated research grounded in thousands of fresh interviews every month.
3 live programs: Affordability, AI Adoption and Health Perceptions
EditorialPricing Pulse (Cross-Industry)
The Pricing Pulse method (Van Westendorp and Gabor-Granger with the substitution narrative attached), extended beyond CPG to subscriptions, services, and durables.
- Audience
- Recent buyers in the priced category
- Cadence
- Monthly
- Interview length
- 20 min
- Interviews / wave
- ~560
- Markets
- US · UK · DE
What this program will answer
The Pricing Pulse method (Van Westendorp and Gabor-Granger with the substitution narrative attached), extended beyond CPG to subscriptions, services, and durables.
Example corpus question
“Where's the price cliff on a subscription people say they love?”
- Full wave reports: charts, verbatims, video clips
- Questions between waves, answered from real interviews
- Sample design and quotas published in full, every wave
How it launches
Van Westendorp + Gabor-Granger instrument; per-category GG range configured at setup. Add your category with 3 subscribers.
Radical sample transparency
Every Foundations program publishes its full sample design and fieldwork stats. Here is the planned design for this one.
140
participants per week, planned
Monthly
wave cadence
20 min
interview length
US · UK · DE
fieldwork markets
Planned audience & quotas
- Audience: Recent buyers in the priced category
- Monthly waves of ~20 min AI-moderated interviews
- Market quotas across US, UK, DE
- Age, gender, and category quotas published in full at launch
Full sample stats (n to date, distributions, and achieved quotas) publish with wave 1.
The standing layer under everything you run.
Sample the live insights, follow the trendlines, and see exactly who's in the sample. Then subscribe to the programs your category can't afford to guess about.