Syndicated research grounded in thousands of fresh interviews every month.
3 live programs: Affordability, AI Adoption and Health Perceptions
EditorialTech Buyer Pulse
How IT and business buyers really evaluate software: shortlists, vetoes, and the stories behind switched vendors.
- Audience
- B2B software decision-makers & influencers
- Cadence
- Monthly
- Interview length
- 30 min
- Interviews / wave
- ~320
- Markets
- US · UK · DE
What this program will answer
How IT and business buyers really evaluate software: shortlists, vetoes, and the stories behind switched vendors.
Example corpus question
“What kills a SaaS renewal that looked safe on the dashboard?”
- Full wave reports: charts, verbatims, video clips
- Questions between waves, answered from real interviews
- Sample design and quotas published in full, every wave
How it launches
Fields when 5 founding subscribers commit.
Radical sample transparency
Every Foundations program publishes its full sample design and fieldwork stats. Here is the planned design for this one.
80
participants per week, planned
Monthly
wave cadence
30 min
interview length
US · UK · DE
fieldwork markets
Planned audience & quotas
- Audience: B2B software decision-makers & influencers
- Monthly waves of ~30 min AI-moderated interviews
- Market quotas across US, UK, DE
- Age, gender, and category quotas published in full at launch
Full sample stats (n to date, distributions, and achieved quotas) publish with wave 1.
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