Syndicated research grounded in thousands of fresh interviews every month.
3 live programs: Affordability, AI Adoption and Health Perceptions
EditorialTravel Pulse (Destination Decisions)
How travelers pick, price, and abandon destinations: the deciding moments between dreaming and booking.
- Audience
- Leisure travelers planning a trip in 6 months
- Cadence
- Monthly
- Interview length
- 20 min
- Interviews / wave
- ~480
- Markets
- US · UK · DE
What this program will answer
How travelers pick, price, and abandon destinations: the deciding moments between dreaming and booking.
Example corpus question
“What flips a shortlisted destination to 'booked'?”
- Full wave reports: charts, verbatims, video clips
- Questions between waves, answered from real interviews
- Sample design and quotas published in full, every wave
How it launches
Fields when 5 founding subscribers commit.
Radical sample transparency
Every Foundations program publishes its full sample design and fieldwork stats. Here is the planned design for this one.
120
participants per week, planned
Monthly
wave cadence
20 min
interview length
US · UK · DE
fieldwork markets
Planned audience & quotas
- Audience: Leisure travelers planning a trip in 6 months
- Monthly waves of ~20 min AI-moderated interviews
- Market quotas across US, UK, DE
- Age, gender, and category quotas published in full at launch
Full sample stats (n to date, distributions, and achieved quotas) publish with wave 1.
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