Syndicated research grounded in thousands of fresh interviews every month.
3 live programs: Affordability, AI Adoption and Health Perceptions
EditorialTrends & Best-Practice Panel
A standing panel of category-fluent consumers debriefed every wave on what's breaking through: an 8-question read on emerging behaviors and the brands setting the pace.
- Audience
- Trend-forward consumers, screened for category fluency
- Cadence
- Monthly
- Interview length
- 15 min
- Interviews / wave
- ~360
- Markets
- US · UK · DE
What this program will answer
A standing panel of category-fluent consumers debriefed every wave on what's breaking through: an 8-question read on emerging behaviors and the brands setting the pace.
Example corpus question
“Which behavior everyone will discuss next quarter is already normal here?”
- Full wave reports: charts, verbatims, video clips
- Questions between waves, answered from real interviews
- Sample design and quotas published in full, every wave
How it launches
8-question standing panel; first read when 5 founding subscribers commit.
Radical sample transparency
Every Foundations program publishes its full sample design and fieldwork stats. Here is the planned design for this one.
90
participants per week, planned
Monthly
wave cadence
15 min
interview length
US · UK · DE
fieldwork markets
Planned audience & quotas
- Audience: Trend-forward consumers, screened for category fluency
- Monthly waves of ~15 min AI-moderated interviews
- Market quotas across US, UK, DE
- Age, gender, and category quotas published in full at launch
Full sample stats (n to date, distributions, and achieved quotas) publish with wave 1.
The standing layer under everything you run.
Sample the live insights, follow the trendlines, and see exactly who's in the sample. Then subscribe to the programs your category can't afford to guess about.