Syndicated research grounded in thousands of fresh interviews every month.
3 live programs: Affordability, AI Adoption and Health Perceptions
EditorialUX Pulse
Watch real customers narrate real journeys: fashion and travel booking flows, refreshed monthly.
- Audience
- Recent online purchasers/bookers
- Cadence
- Monthly
- Interview length
- 25 min
- Interviews / wave
- ~400
- Markets
- US · UK · DE
What this program will answer
Watch real customers narrate real journeys: fashion and travel booking flows, refreshed monthly.
Example corpus question
“Where do travel bookers actually give up mid-flow?”
- Full wave reports: charts, verbatims, video clips
- Questions between waves, answered from real interviews
- Sample design and quotas published in full, every wave
How it launches
Fashion & Travel first; cross-industry extensions planned.
Radical sample transparency
Every Foundations program publishes its full sample design and fieldwork stats. Here is the planned design for this one.
100
participants per week, planned
Monthly
wave cadence
25 min
interview length
US · UK · DE
fieldwork markets
Planned audience & quotas
- Audience: Recent online purchasers/bookers
- Monthly waves of ~25 min AI-moderated interviews
- Market quotas across US, UK, DE
- Age, gender, and category quotas published in full at launch
Full sample stats (n to date, distributions, and achieved quotas) publish with wave 1.
The standing layer under everything you run.
Sample the live insights, follow the trendlines, and see exactly who's in the sample. Then subscribe to the programs your category can't afford to guess about.