Syndicated research grounded in thousands of fresh interviews every month.
3 live programs: Affordability, AI Adoption and Health Perceptions
EditorialUX Pulse (Fashion & Travel)
Real customers narrating real fashion and travel-booking flows: where they hesitate, backtrack, and abandon, captured on screen in their own words.
- Audience
- Recent online shoppers & bookers
- Cadence
- Monthly
- Interview length
- 25 min
- Interviews / wave
- ~400
- Markets
- US · UK · DE
What this program will answer
Real customers narrating real fashion and travel-booking flows: where they hesitate, backtrack, and abandon, captured on screen in their own words.
Example corpus question
“Where do travel bookers actually give up mid-flow?”
- Full wave reports: charts, verbatims, video clips
- Questions between waves, answered from real interviews
- Sample design and quotas published in full, every wave
How it launches
Fashion & Travel journeys at launch; moderated screen-share interviews.
Radical sample transparency
Every Foundations program publishes its full sample design and fieldwork stats. Here is the planned design for this one.
100
participants per week, planned
Monthly
wave cadence
25 min
interview length
US · UK · DE
fieldwork markets
Planned audience & quotas
- Audience: Recent online shoppers & bookers
- Monthly waves of ~25 min AI-moderated interviews
- Market quotas across US, UK, DE
- Age, gender, and category quotas published in full at launch
Full sample stats (n to date, distributions, and achieved quotas) publish with wave 1.
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