Build a quote reel by describing it in Talk to Your Data

A brand team asks to see people react to the new packaging, in their own words. Getting there used to mean scrubbing through hours of interview video, noting timestamps and cutting clips one at a time, often by the one person on the team who edits video. By the time the reel was ready, the debrief had moved on.

Quote reels from Talk to Your Data, how it works and what it changes, no sound needed.

How it works

• Describe the reel. Ask Talk to Your Data in plain words, or start a new quote reel from your study's Analyze page. For example: "participants reacting to the new packaging" or "the strongest purchase intent moments".

• Conveo finds the clips. The AI research assistant searches the interviews in your study and picks the video segments that match your description.

• The reel is assembled and saved. It appears in your study outputs, next to your reports and slides.

• You make the final cut. Open the reel in the quote reel editor to reorder, trim, hide or add clips, set captions and choose landscape or portrait before you render.

Give every theme its own reel

Each finding can get its own reel. Ask for the pain points, then for the moments people mention convenience, then for reactions to one claim. Every request starts from the same study, so you can build the evidence for a whole debrief without scrubbing through footage.

Research teams asked for it in four situations

These come from teams we work with in consumer goods, food and drink, technology, financial services, travel and research agencies. We kept them anonymous.

• Key findings in a minute. A short video that stakeholders can watch after the study and come away with the main points.

• One reel per theme. Pain points, a benefit like convenience or a single product attribute, each shown by participants saying it on camera.

• Client deliverables. Agencies wanted a sizzle reel ready when a client comes back with a question, built from the clips the analysis already found.

• No editor in the loop. Teams without video editing time wanted reels without watching every interview by hand.

What this means for your research

The step between spotting a theme and showing it gets down to one sentence. You can ask for a reel while the analysis is still open, check it, and bring participants' own words on video to the debrief.

One limit to know: a reel is a selection of evidence. Watch the clips in context and check that they reflect what the wider sample said before you present a reel as a finding. Reels only draw on interviews that have a video recording.

See how one request becomes a quote reel

Follow one theme from a plain-language request to a verified, editable reel in your study outputs.

Read the quote reels guide for the editor and sharing settings, or the Talk to Your Data guide for writing good requests.