Conveo co-founder & CPO Hendrik Van Hove joins Lenny Murphy to unpack how AI is reshaping market research - from the rapid normalization of AI moderation to new agency business models and always-on consumer access. Hendrik traces Conveo’s origin (McKinsey to Y Combinator), the importance of bringing veteran researchers into the loop, and why enterprise teams are shifting from “fewer, bigger” studies to many rapid, compounding projects that speed impact (e.g., Unilever sprint examples). The conversation ranges into what’s next: privacy-centric data ownership, wearables that enable seamless voice/video qual at the shelf, and building living consumer models (digital twins) that connect research directly to decisions. If you’re navigating AI adoption, panel strategy, or the future of insights workflows, this one’s a blueprint. Key Discussion Points: ‣ From idea to YC: Why research was a “perfect AI use case” and how Conveo blended tech + MRX expertise. ‣ AI moderation is table stakes: Market skepticism flipped to acceptance in under a year—and what “better” really means. ‣ Agency & enterprise transformation: More projects, faster iteration, and business-model shifts beyond cost/speed. ‣ Data ownership & privacy: Toward participant-controlled data and monetization as passive/voice inputs expand. ‣ What’s next: Wearables, always-on access, and “digital twin” consumer models that compound learning over time.

Shoppers now trust AI advice over family and friends! Let that sink in. This is just one of the findings that surfaced in our recent AI Shopper Study. With the festive shopping season upon us, that trust is set to have a major influence on where people shop and what they buy. Salesforce reported that AI influenced $229 billion in global online sales during the 2024 holidays. This year technology giants like OpenAI and Google have rushed to unveil new agentic commerce features in time for the holidays. We've also seen the first foray of brands into the space with retailers like Etsy, Walmart and Target partner with OpenAI over the past 2 months. With “instant checkout” features rolling out across these platforms, AI isn’t just inspiring purchases, it’s helping shoppers complete them. This shift is changing how, where, and why people buy – and it’s accelerating fast. In this expert-led panel we unpack insights from our AI-Powered Shopper Study, built on in-depth interviews with 330 participants across 8 markets, from the UK to the US, Mexico to India. We dig into: - How AI is influencing shoppers, from everyday essentials to big-ticket buys - Changes in the buying journey, from discovery to transaction both online and in-store - What shoppers expect and want from AI and the “golden triangle” driving its adoption - How AI is disrupting brand loyalty and creating space for challengers - What brands can do to stay visible, relevant, and AI-ready in 2026 This isn’t theory. It’s happening today, in real carts, real aisles, and real conversations with AI tools. If you’re shaping your digital or brand strategy for the year ahead, this session will help you future-proof it.