Kavya Pillutla
Research Impact Lead
Previously at
PA Consulting
Based in London
In one line
Four and a half years at PA Consulting
Goes deep on
- Qualitative research
- Brand strategy
- Concept testing
A qual researcher who came up through PA Consulting’s human insight team and now helps clients get more out of every study they run.
Kavya Pillutla spent four and a half years on PA Consulting’s human insight team, the consultancy formerly known as Sparkler, working on brand strategy and concept testing for consumer and technology brands. She calls herself a qual researcher by nature: the part of the job she loves is the conversation with a client about what they actually need to know, and then designing the study that answers it.
She joined Conveo in London in May 2026 for the pace of a startup without leaving research. Within months she was running creative evaluation for an entertainment brand’s partnership campaign, a live session that put a hundred AI-moderated interviews in front of a broadcaster’s audience team in a single hour, and the training that moved a travel marketplace’s researchers from briefing studies to running a dozen of their own.
What gives her energy is the moment a study turns into something you can see: a product on a shelf, an ad on a billboard. Last year that was a project for a large technology company on how Gen Z searches, the kind of question where a conversation beats a questionnaire.
Outside work you will find her at a gym class. She claims to have tried every one in London.
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Transcribed from the film and lightly edited for length and clarity. Click a timestamp to hear that answer.
My name is Kavya, one of the Research Impact Leads here at Conveo. I'm a qual researcher by nature. Prior to joining Conveo, I was at PA Consulting for about four and a half years, part of the Human Insight and Innovation team. So I've done a lot of qual research in my time: brand strategy work, concept testing, et cetera.
I absolutely love research, love working with clients, helping them get the most out of their research studies, helping them uncover these little nuggets of information that are really interesting. But I wanted to work in a fast-paced environment, wanted to join a startup, and found Conveo, which is the startup world but still in research.
Last year I worked on a project for a massive tech company. They wanted to understand how Gen Z were searching online for information. What we found is that Gen Z were literally using TikTok for everything: finding restaurants, holiday destinations, recipes. That was a really cool insight to the clients. As someone who's Gen Z, that wasn't super interesting to me because I literally do that already. But it was quite cool to show the clients, because they were quite mind-blown. When you talk to an older generation about TikTok, they're like, that's wild that people use that for everything.
The main thing that gives me energy is working with brilliant clients and helping them uncover really interesting insights that actually inform something in the real world. Say you've done some ad testing or worked on some product innovation: actually seeing those insights inform physical products, or things you see on billboards, or actual video adverts, that's what I find exciting, because you can see your work come to fruition. That's why I love the insight world, and love working with clients who get the variety, and that's something I continue to do at Conveo.
You will probably find me at a gym class. I feel like I've tried all of the different gym classes around London. Really into Pilates and Lagree at the moment.
Bring Kavya into your next study.
Book a demo, tell us what you need to learn, and the research team scopes it with you. Or run a test interview on Conveo first.
Writing
By Kavya.
On conveo.ai
Articles · 2026Brand Positioning Research: Methods to Understand Market Perception
Articles · 2026Concept Testing Questions: A Decision-First Framework
Articles · 2026Concept Testing: How to Validate Product Ideas and Make Findings Stick
Articles · 2026Concept Testing Methods: How to Validate Ideas Before Launch
News · 2026How to Test Brand Messaging with Real Consumers
Getting to know Kavya.
“You will probably find me at a gym class. I feel like I've tried every gym class in London. Really into Pilates and Lagree at the moment.”
“You will probably find me at a gym class. I feel like I've tried every gym class in London. Really into Pilates and Lagree at the moment.”
In Kavya’s words
More researchers
Next up: Ella Savill.
Work with Kavya and the research team.
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