Metrics
A metric tracks one measure across waves — for example, the share of participants who mention a competitor, or how a satisfaction question trends. You can optionally split a metric by a group (like region, age, or customer tier) to see how the measure differs across segments, not just in aggregate. Because a Storyline re-analyzes on a cadence, a metric isn’t a single number — it’s a line over waves. That’s the point: you can see the direction of travel and spot a change while it’s still small.Dashboards
A dashboard is where you arrange the metrics and charts that matter most into one view. You can have more than one dashboard in a Storyline, so different audiences or questions each get a focused board instead of one crowded page. Your key measures stay a glance away, and every board updates automatically as new waves land.Why this matters
- Catch change early. A trend line across waves surfaces a shift long before it’s obvious in any single wave’s write-up.
- Quant meets qual. Pairing a moving metric with the insight that explains it is far more convincing than either alone — the number shows that something changed, the insight shows why.
- A shared source of truth. A dashboard gives your team one continuously updated view, so nobody’s working from a stale export.
- Less manual tracking. The measures you’d otherwise re-pull every month are computed and charted automatically, every wave.