Tom Husson

The former Interbrand Chief Innovation Officer argues that a brand belongs to its consumers, and that every bold brand move, from Pepsi's polar bear to a logo change, should be built on understanding them first.

The founder of Nielsen BASES Turkey and Vici says research earns its keep by revealing what marketers cannot see, like Swiffer cloths used without the mop, and only changes decisions when clients trust the researcher.

LinkedIn Ads senior director Miguel Avalos says impressions are a leading indicator at best. Marketers who win know their audience precisely, validate hunches with customers and judge every campaign by business outcomes.

The CPG marketer behind work for Downy and a Chinese hair care brand argues that the insights that move a business come from watching people, asking why again and again, and turning data into stories people remember.

The MediaMonks founder explains why consistency, process and well-grounded agents decide which brands stay relevant as attention tightens and AI shapes discovery.

The strategic foresight consultant explains why an all-natural commune bought the harshest detergent, and how brands can turn real behavior into plans for the next three to five years.

The AI advisor and Forbes Technology Council member argues that companies stall on AI when they chase tools, and move when every team knows what value means for its own customer.

Saneel Radia and Barry Wacksman on why lifetime customer value, purpose and real customer contact decide which launches succeed.

The Instagram growth coach explains why an email list beats a follower count, how to get to know an audience fast, and why brands should post raw and often.

The former Unilever North America president on building Love Beauty and Planet, the Dollar Shave Club lesson and why insight only matters if leaders act on it.