Hendrik Van Hove

If you work in consumer marketing, you can feel the ground shifting under your feet. New formats pop up, algorithms blink, trends peak and vanish. The brands that thrive aren’t necessarily the loudest,they’re the ones that move the fastest, test the most, and let real customer language guide every creative decision. That’s the spirit of Lize Olaerts, Marketing Manager at **PN Self‑Care**, the B2C sister of **ProNails**, a manufacturer and distributor of professional gel nail products. As Lize puts it, “In marketing, the one who is the quickest wins.” In this story,filmed as a short testimonial,you’ll hear how her team uses **Conveo** to move from *hunch* to *hook* faster: spotting fresh segments they missed, turning real customer phrases into scroll‑stopping ad angles, and ramping up the volume of creative tests without burning the team out. Whether you run paid social for a beauty brand or you’re building a new DTC play, Lize’s process is a blueprint for speed without sacrificing substance.

MaxDiff has existed for 40 years. In that time, it has always answered the same question: what do people prefer? It has never answered why. Until now.

Generative AI is transforming market research, but the real breakthrough isn’t just faster data processing, it’s the way AI can work alongside humans to uncover deeper, more actionable insights. Together with Greenbook, Conveo recently organized a webinar where Niels, Head of Research, demonstrated how the company’s AI Insights Platform streamlines every stage of the research process, from study design to real-time moderation to instant, multi-layered analysis, using a global “coffee rituals” study to showcase its ability to blend speed, scale, and human empathy.

AI tools for qualitative research compared across 12 platforms. See which support interviews, analysis, and end-to-end workflows for faster research insights.

From essentials to big buys, AI now guides every shopping stage. Conveo’s AI Shopper Study uncovers how generative AI is transforming consumer behavior.

AI‑moderated research delivers focus‑group depth at survey speed,unlocking decisions in hours, not weeks. In 2025, companies from Unilever to Orange proved that automated, adaptive interviews can achieve qualitative depth at a fraction of the cost of traditional qual. Conveo’s case data shows that its AI‑led video interviews deliver insights 100× faster and at 75 % lower cost while still capturing the nuance and empathy of human‑moderated sessions. At the same time, search queries like “best AI research tools for market analysis” have surged, so this guide lays out a practical framework, benchmarks, and tool comparison for decision‑makers who need reliable AI research methods now.

Choosing a qualitative research platform in 2025 means more than comparing features, it’s about matching your team’s workflow, speed, and insight goals. This guide breaks down the differences between AI-led interviews, video survey tools, and human-moderated qual platforms, so you can find the best fit for delivering faster, deeper, and more actionable consumer insights.

Build a VOC program that explains, not just collects, feedback. Get interview guides, coding sheets, and stakeholder report templates with full traceability.