Syndicated research grounded in thousands of fresh interviews every month.

How real households absorb price pressure: what they cut, switch, buy used, or protect, and why. Tracked every fortnight.

How people redefine 'healthy' every wave: mental health, weight & appearance, GLP-1, food-first spending, and who they trust for advice.

Where consumers trust AI, where they insist on their own research, and how AI moves from discovery to comparison in the path to purchase.

How GLP-1 medications rewire eating, shopping, and brand loyalty. From the people living it, week by week.

Fields when 5 founding subscribers commit.

Always-on brand health with the why attached. Skincare and beer first, built to extend across industries.

Skincare and beer verticals field first.

The moments that make customers leave, starting with consumer banking and automotive service journeys.

Consumer Banking and Automotive verticals at launch.

Ad creative reactions in-market within days: FMCG, Pharma DTC, Automotive, Telecom, and Insurance creative tested continuously.

Five verticals at launch; add your category with 3 subscribers.

Watch real customers narrate real journeys: fashion and travel booking flows, refreshed monthly.

Fashion & Travel first; cross-industry extensions planned.

Price cliffs with the substitution story attached: CPG staples tracked against real shelf decisions.

CPG Staples basket at launch.

Why people choose where to eat, order, and return: QSR occasions decoded weekly.

QSR first; casual dining extension planned.

Where evenings actually go: streaming, gaming, social, and the trade-offs between them, in people's own words.

Entertainment & Media at launch.

Why people install, ignore, and delete the Top 100 iOS apps: churn stories straight from the home screen.

Top 100 iOS apps by downloads, refreshed quarterly.

How IT and business buyers really evaluate software: shortlists, vetoes, and the stories behind switched vendors.

Fields when 5 founding subscribers commit.

How clinicians navigate GLP-1 demand (prescribing pressure, patient conversations, and downstream category effects) on an 11-question instrument with an adverse-event (AE) reporting protocol built into the study context.

11-question instrument with a compliant AE/adverse-event reporting protocol in the study context; US first, EU5 extension planned.

How persuadable voters hear the week's messages, in their own words, days after the news cycle turns.

Fields through the 2026 midterm cycle.

What retail investors hear in earnings season: conviction, doubt, and the narratives that move personal portfolios. One 11-question instrument captures both the PRE-earnings expectation and the POST-earnings reaction.

Single 11-question instrument captures PRE + POST earnings in one flow; aligned to the earnings calendar with daily sprints in peak weeks.

How travelers pick, price, and abandon destinations: the deciding moments between dreaming and booking.

Fields when 5 founding subscribers commit.

Where automotive ownership journeys fracture: a 13-question instrument that scores brand stance and dealer stance in the same interview, so you see which one the frustration actually attaches to.

13-question instrument scores brand and dealer stance separately; fields when 5 founding subscribers commit.

One frozen 12-question CX instrument run across categories, so a churn trigger in banking reads on the same scale as one in telecom or retail.

Shared 12-question instrument; add your category with 3 subscribers.

DTC pharma spots read on the frozen FMCG creative instrument, extended to 13 questions so fair-balance recall and 'ask your doctor' intent are measured alongside attention and branding.

Frozen FMCG creative instrument plus a 13-question DTC extension (fair-balance recall, ask-your-doctor intent).

Auto ad creative read in-market within days on the frozen FMCG instrument (model launches, EV messaging, dealer-tag lift), an 11-question cut.

Frozen FMCG creative instrument, 11-question automotive cut; add your category with 3 subscribers.

Telecom offer creative tested continuously on the frozen FMCG instrument: an 11-question cut that separates offer clarity from brand warmth when the two fight for attention.

Frozen FMCG creative instrument, 11-question telecom cut.

Insurance creative on the frozen FMCG instrument: a 12-question cut that tracks trust and distinctiveness when every competitor runs the same mascots-and-savings playbook.

Frozen FMCG creative instrument, 12-question insurance cut.

The lean 10-question core of the frozen FMCG creative instrument, run across every category so any ad's attention and branding scores sit on one comparable benchmark.

10-question core instrument: the cross-industry benchmark every vertical cut plugs into.

The Brand Pulse diagnostic distilled to a 10-question core and run across categories: purpose, trust, distinctiveness and pricing power on one scale, from skincare to banking.

10-question core of the Brand Pulse instrument; add your category with 3 subscribers.

A standing panel of category-fluent consumers debriefed every wave on what's breaking through: an 8-question read on emerging behaviors and the brands setting the pace.

8-question standing panel; first read when 5 founding subscribers commit.

Which brands people actually want to be seen with: an 8-question desirability read that captures aspiration and social currency, not just awareness.

8-question desirability instrument; ranks named brands per category from wave 1.

Real Van Westendorp price-sensitivity and Gabor-Granger acceptance on everyday staples: the number, plus the substitution story only interviews surface.

Van Westendorp + Gabor-Granger built in; GG tested across a $2–12 range (placeholder pending basket sign-off).

The Pricing Pulse method (Van Westendorp and Gabor-Granger with the substitution narrative attached), extended beyond CPG to subscriptions, services, and durables.

Van Westendorp + Gabor-Granger instrument; per-category GG range configured at setup. Add your category with 3 subscribers.

The QSR occasion captured in the moment: a pre-visit check-in and a post-visit debrief bookend each trip, with in-visit moments captured as mission stimuli.

Pre-visit check-in + post-visit debrief; in-visit captures configured separately as mission stimuli.

The in-the-moment mission method (check in before, debrief after), extended past QSR to retail trips, bank branches, and service visits.

Pre-visit + post-visit bookends; in-visit mission stimuli configured per category. Add yours with 3 subscribers.

Real customers narrating real fashion and travel-booking flows: where they hesitate, backtrack, and abandon, captured on screen in their own words.

Fashion & Travel journeys at launch; moderated screen-share interviews.

The moderated screen-share UX method run across categories: onboarding, checkout, and account flows narrated by the people struggling through them.

Screen-share UX instrument; your flow scripted at setup. Add your category with 3 subscribers.

Where evenings actually go across streaming, gaming, and social: a 16-question read on the trade-offs people make for their attention, in their own words.

16-question Entertainment & Media instrument; fields when 5 founding subscribers commit.

The full 20-question attention instrument run across categories: how any brand's moment competes for the same finite evening against everything else people could do.

Full 20-question attention instrument: the cross-category benchmark. Add your category with 3 subscribers.