Rhys Hillan
Rhys Hillan
Marketing & Growth Lead
Marketing & Growth Lead
Rhys is a Researcher who sits in the Marketing team, where he designs the studies that show what AI-led qualitative research can really do. From Super Bowl ad testing with real viewers to large-scale global brand studies, his work pushes beyond what traditional qual has been able to deliver. Before Conveo, he was Research Manager at Ballpark, a UX, product, and design research SaaS platform, and earlier at Appinio and Zappi. His career has always sat where research meets software, so his perspective is less about agency versus in-house and more about how the best teams use technology to democratise research while keeping rigour intact at scale. Rhys writes about how AI is changing qualitative in practice: where video uncovers what surveys miss, why the gap between what people say and what they do matters more than most teams realise, and how insights leaders can turn richer data into sharper decisions.
Rhys is a Researcher who sits in the Marketing team, where he designs the studies that show what AI-led qualitative research can really do. From Super Bowl ad testing with real viewers to large-scale global brand studies, his work pushes beyond what traditional qual has been able to deliver. Before Conveo, he was Research Manager at Ballpark, a UX, product, and design research SaaS platform, and earlier at Appinio and Zappi. His career has always sat where research meets software, so his perspective is less about agency versus in-house and more about how the best teams use technology to democratise research while keeping rigour intact at scale. Rhys writes about how AI is changing qualitative in practice: where video uncovers what surveys miss, why the gap between what people say and what they do matters more than most teams realise, and how insights leaders can turn richer data into sharper decisions.
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Articles by
Articles by
Rhys
Rhys
News
How to Test Brand Messaging with Real Consumers
Brand message testing shows why your copy lands or fails. Learn to test brand messaging with real customer conversations, not just surveys.
Rhys Hillan
Research & Customer Impact Lead
News
How to Test Brand Messaging with Real Consumers
Brand message testing shows why your copy lands or fails. Learn to test brand messaging with real customer conversations, not just surveys.
Rhys Hillan
Research & Customer Impact Lead
News
[Press Release] Consumers are twice as likely to trust AI over family and friends for recommendations, finds new study by Conveo
London, 18th November 2025 – New research revealed from Conveo last week shows that artificial intelligence is rapidly becoming the most trusted source for shopping recommendations, surpassing advice from friends and family by a 2:1 margin.
Rhys Hillan
Research & Customer Impact Lead
News
[Press Release] Consumers are twice as likely to trust AI over family and friends for recommendations, finds new study by Conveo
London, 18th November 2025 – New research revealed from Conveo last week shows that artificial intelligence is rapidly becoming the most trusted source for shopping recommendations, surpassing advice from friends and family by a 2:1 margin.
Rhys Hillan
Research & Customer Impact Lead
Articles
Qualitative Interview Transcript Example: How to Build Transcripts That Drive Faster Analysis
See qualitative interview transcript examples with proper formatting, speaker labels, timestamps, and coding structure. Includes downloadable templates.
Rhys Hillan
Research & Customer Impact Lead
Articles
Qualitative Interview Transcript Example: How to Build Transcripts That Drive Faster Analysis
See qualitative interview transcript examples with proper formatting, speaker labels, timestamps, and coding structure. Includes downloadable templates.
Rhys Hillan
Research & Customer Impact Lead
Articles
Alternatives to Focus Groups: Modern Methods for Customer Insights
Explore proven alternatives to focus groups that deliver deeper customer insights faster. Compare methods, costs, and outcomes for enterprise research teams.
Rhys Hillan
Research & Customer Impact Lead
Articles
Alternatives to Focus Groups: Modern Methods for Customer Insights
Explore proven alternatives to focus groups that deliver deeper customer insights faster. Compare methods, costs, and outcomes for enterprise research teams.
Rhys Hillan
Research & Customer Impact Lead
Articles
How to Transcribe an Interview for Qualitative Research
Learn how to transcribe interviews for qualitative research with enterprise-grade workflows that preserve context, maintain compliance, and accelerate analysis.
Rhys Hillan
Research & Customer Impact Lead
Articles
How to Transcribe an Interview for Qualitative Research
Learn how to transcribe interviews for qualitative research with enterprise-grade workflows that preserve context, maintain compliance, and accelerate analysis.
Rhys Hillan
Research & Customer Impact Lead
Articles
Brand Equity Measurement: How to Build a System That Tracks Real Perception Shifts
Learn how to measure brand equity with standardized frameworks, actionable metrics, and qualitative depth that explains the "why" behind perception shifts.
Rhys Hillan
Research & Customer Impact Lead
Articles
Brand Equity Measurement: How to Build a System That Tracks Real Perception Shifts
Learn how to measure brand equity with standardized frameworks, actionable metrics, and qualitative depth that explains the "why" behind perception shifts.
Rhys Hillan
Research & Customer Impact Lead
Articles
Concept Testing Methods: How to Validate Ideas Before Launch
Learn which concept testing methods deliver depth and speed. Compare qualitative and quantitative approaches to validate ideas before launch.
Rhys Hillan
Research & Customer Impact Lead
Articles
Concept Testing Methods: How to Validate Ideas Before Launch
Learn which concept testing methods deliver depth and speed. Compare qualitative and quantitative approaches to validate ideas before launch.
Rhys Hillan
Research & Customer Impact Lead
Articles
User Research Methods and Best Practices for Product and UX Teams (2026)
Learn user research best practices that enable continuous discovery. Framework, methods, and operational guidance for product and UX teams.
Rhys Hillan
Research & Customer Impact Lead
Articles
User Research Methods and Best Practices for Product and UX Teams (2026)
Learn user research best practices that enable continuous discovery. Framework, methods, and operational guidance for product and UX teams.
Rhys Hillan
Research & Customer Impact Lead
Articles
Concept Testing: How to Validate Product Ideas and Make Findings Stick
A complete guide to concept testing, including what it is, which method fits each stage, and how to run research that fuels product decisions.
Rhys Hillan
Research & Customer Impact Lead
Articles
Concept Testing: How to Validate Product Ideas and Make Findings Stick
A complete guide to concept testing, including what it is, which method fits each stage, and how to run research that fuels product decisions.
Rhys Hillan
Research & Customer Impact Lead
Articles
15 Example Research Questions For Qualitative Research (Organized By Use Case)
Get 15 example research questions for qualitative research organized by use case, mistakes to avoid and how to make sure findings are stakeholder-ready.
Rhys Hillan
Research & Customer Impact Lead
Articles
15 Example Research Questions For Qualitative Research (Organized By Use Case)
Get 15 example research questions for qualitative research organized by use case, mistakes to avoid and how to make sure findings are stakeholder-ready.
Rhys Hillan
Research & Customer Impact Lead
Articles
How to Recruit Users for User Research Studies
Learn how to recruit users for user research with behavioral precision. Get frameworks, screener templates, and strategies for niche segments.
Rhys Hillan
Research & Customer Impact Lead
Articles
How to Recruit Users for User Research Studies
Learn how to recruit users for user research with behavioral precision. Get frameworks, screener templates, and strategies for niche segments.
Rhys Hillan
Research & Customer Impact Lead
Articles
B2B Quantitative Research: Methods and Examples for Business Insights
B2B quantitative research methods for complex buying groups. Learn when quant works, when it doesn't, and how to capture decision dynamics surveys miss.
Rhys Hillan
Research & Customer Impact Lead
Articles
B2B Quantitative Research: Methods and Examples for Business Insights
B2B quantitative research methods for complex buying groups. Learn when quant works, when it doesn't, and how to capture decision dynamics surveys miss.
Rhys Hillan
Research & Customer Impact Lead
Articles
Quantitative User Research: Methods, Metrics, and When to Go Deeper
Learn quantitative user research methods, metrics selection, and how to bridge quant signals with qualitative depth for faster, evidence-backed decisions.
Rhys Hillan
Research & Customer Impact Lead
Articles
Quantitative User Research: Methods, Metrics, and When to Go Deeper
Learn quantitative user research methods, metrics selection, and how to bridge quant signals with qualitative depth for faster, evidence-backed decisions.
Rhys Hillan
Research & Customer Impact Lead
Articles
AI Moderator: How Teams Run Qualitative Interviews at Scale Without Scheduling Overhead
An AI moderator removes scheduling bottlenecks from qualitative research. Learn how product and UX teams use AI moderation for continuous discovery without adding headcount.
Rhys Hillan
Research & Customer Impact Lead
Articles
AI Moderator: How Teams Run Qualitative Interviews at Scale Without Scheduling Overhead
An AI moderator removes scheduling bottlenecks from qualitative research. Learn how product and UX teams use AI moderation for continuous discovery without adding headcount.
Rhys Hillan
Research & Customer Impact Lead
Articles
User Research Interview Template: Questions and Structure
Copy a research-grade user research interview template with objectives, probing rules, and synthesis prompts, designed for consistent findings across teams.
Rhys Hillan
Research & Customer Impact Lead
Articles
User Research Interview Template: Questions and Structure
Copy a research-grade user research interview template with objectives, probing rules, and synthesis prompts, designed for consistent findings across teams.
Rhys Hillan
Research & Customer Impact Lead
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© Conveo 2026
Real conversations with real people. Deeper understanding, delivered in days. That's Conveo.
Navigation
Use cases
Business Teams
Qual
Socials
© Conveo 2026
Real conversations with real people. Deeper understanding, delivered in days. That's Conveo.
Navigation
Use cases
Business Teams
Qual
Socials
© Conveo 2026