Dieter De Mesmaeker Headshot
Dieter De Mesmaeker Headshot

Dieter De Mesmaeker

Dieter De Mesmaeker

Marketing & Growth Lead

Marketing & Growth Lead

Dieter is CEO and co-founder of Conveo. Before starting the company, he founded DataCamp and scaled it into one of the leading edtech platforms in the world. That experience shapes how he builds again: with a clear view of what it takes to scale a product, grow global teams, and compete at the enterprise level. He writes about building AI-native companies, creating new categories, and why the next generation of winners will treat customer intelligence as infrastructure, not an output.

Dieter is CEO and co-founder of Conveo. Before starting the company, he founded DataCamp and scaled it into one of the leading edtech platforms in the world. That experience shapes how he builds again: with a clear view of what it takes to scale a product, grow global teams, and compete at the enterprise level. He writes about building AI-native companies, creating new categories, and why the next generation of winners will treat customer intelligence as infrastructure, not an output.

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Articles by

Articles by

Dieter

Dieter

Graphic on a beige background showing a hierarchy of qualitative research platform logos, with Conveo highlighted at the top with a cursor arrow pointing to it. Surrounding platforms include Listen, Outset.ai, Marvin, Dovetail, GetWhy, and Voxpopme arranged in rows below.

News

7 Best Customer Insights Platforms for Enterprise Insights Teams (2026)

Compare the best customer insights platform tools for enterprise teams. See which platforms support real qualitative research and faster stakeholder decisions.

Dieter De Mesmaeker Headshot

Dieter De Mesmaeker

Co-Founder & CEO

Graphic on a beige background showing a hierarchy of qualitative research and analysis platform logos, with Conveo highlighted at the top with a cursor arrow pointing to it. Surrounding platforms include Marvin, Thematic, Looppanel, Maze, MAXQDA, NVivo, and Dovetail arranged in rows below.

News

Best AI Tools for Thematic Analysis in Qualitative Research (2026 Comparison)

Compare AI tools for thematic analysis across interviews, surveys, and research repositories. Find the right fit for your workflow and outputs.

Dieter De Mesmaeker Headshot

Dieter De Mesmaeker

Co-Founder & CEO

Graphic on a beige background showing a hierarchy of qualitative research platform logos, with Conveo at the top, followed by Listen, Outset.ai, Dovetail, ATLAS.ti, NVivo, Voxpopme, Marvin, MAXQDA, and GetWhy arranged in rows below.

Articles

The 10 Best Qualitative Research Software Platforms for 2026

Compare the 10 best qualitative research software platforms for 2026, from AI-moderated interview tools to QDA software. Find the right fit for your team's research workflow.

Dieter De Mesmaeker Headshot

Dieter De Mesmaeker

Co-Founder & CEO

A smiling woman looking at her smartphone outdoors, overlaid on an orange-to-pink gradient background with white sparkle icons and a bar chart graphic, suggesting AI-powered consumer research insights.

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How Enterprises Use Consumer Intelligence for Competitive Advantage

Enterprises turn consumer intelligence into a competitive advantage by building searchable, reusable insight repositories that brand teams access continuously.

Dieter De Mesmaeker Headshot

Dieter De Mesmaeker

Co-Founder & CEO

Articles

Qualitative Insights at Scale: Why Multimodal Research Beats Surveys Alone

Quant surveys are great at telling you what happened. But when the stakes are high,new product, creative work, positioning, pricing,teams need the why. That’s where qualitative research shines, especially when it captures voice and video. You hear hesitation and conviction. You see body language. You catch the little contradictions that never show up in a checkbox. Historically, the trade‑off was depth versus scale: focus groups and IDIs deliver nuance, but they’re slow, expensive, and hard to analyze. That trade‑off no longer holds. With modern multimodal AI, you can run video‑based qual at scale,without losing the human story that makes qual valuable in the first place.

Dieter De Mesmaeker Headshot

Dieter De Mesmaeker

Co-Founder & CEO

Conveo dashboard that features top-down insights extractions

Articles

Enhanced Insight Generation for Your Qualitative Studies

We’ve rolled out one of our most requested features: top-down insights extractions. What used to take countless hours, is now automated by Conveo.

Dieter De Mesmaeker Headshot

Dieter De Mesmaeker

Co-Founder & CEO

A smiling man wearing glasses and an orange jacket holding a smartphone, with five orange stars above the image and a bar chart graphic overlaid in the corner, suggesting customer feedback and research analytics.

News

VOC Metrics: How to Measure Voice of the Customer Effectively

VoC metrics only drive decisions when scores link to sourced evidence. See the three-tier KPI framework enterprise teams use to make that connection.

Dieter De Mesmaeker Headshot

Dieter De Mesmaeker

Co-Founder & CEO

Conveo logo above a workflow diagram on a light beige background, showing a multi-step pipeline connected by an orange line running from a "Define" node through several black square nodes and ending at a "Reports" node, with a cursor pointing at "Reports."

News

How to Do Customer Research: A Step-by-Step Guide for 2026

Learn how to do customer research that delivers credible insights in days, not weeks. Step-by-step frameworks for interviews, surveys, and analysis.

Dieter De Mesmaeker Headshot

Dieter De Mesmaeker

Co-Founder & CEO

A smiling woman waving at the camera while seated at a laptop, overlaid on an orange-to-pink gradient background, with three white pill-shaped labels surrounding her reading "Moderation," "Analysis," and "Reporting," and white sparkle icons in the corner.

News

AI in Qualitative Research: A Practical Guide for Enterprise Teams

Discover how AI qualitative research delivers enterprise-grade rigor at scale. Learn trust frameworks, governance requirements, and real workflows.

Dieter De Mesmaeker Headshot

Dieter De Mesmaeker

Co-Founder & CEO

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