Dieter De Mesmaeker Headshot
Dieter De Mesmaeker Headshot

Dieter De Mesmaeker

Dieter De Mesmaeker

Marketing & Growth Lead

Marketing & Growth Lead

Dieter is CEO and co-founder of Conveo. Before starting the company, he founded DataCamp and scaled it into one of the leading edtech platforms in the world. That experience shapes how he builds again: with a clear view of what it takes to scale a product, grow global teams, and compete at the enterprise level. He writes about building AI-native companies, creating new categories, and why the next generation of winners will treat customer intelligence as infrastructure, not an output.

Dieter is CEO and co-founder of Conveo. Before starting the company, he founded DataCamp and scaled it into one of the leading edtech platforms in the world. That experience shapes how he builds again: with a clear view of what it takes to scale a product, grow global teams, and compete at the enterprise level. He writes about building AI-native companies, creating new categories, and why the next generation of winners will treat customer intelligence as infrastructure, not an output.

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Articles by

Articles by

Dieter

Dieter

Graphic on a beige background showing a hierarchy of qualitative research platform logos, with Conveo highlighted at the top with a cursor arrow pointing to it. Surrounding platforms include Listen, Outset.ai, Marvin, Dovetail, GetWhy, and Voxpopme arranged in rows below.

News

7 Best Customer Insights Platforms for Enterprise Insights Teams (2026)

Compare the best customer insights platform tools for enterprise teams. See which platforms support real qualitative research and faster stakeholder decisions.

Dieter De Mesmaeker Headshot

Dieter De Mesmaeker

Co-Founder & CEO

Graphic on a beige background showing a hierarchy of qualitative research and analysis platform logos, with Conveo highlighted at the top with a cursor arrow pointing to it. Surrounding platforms include Marvin, Thematic, Looppanel, Maze, MAXQDA, NVivo, and Dovetail arranged in rows below.

News

Best AI Tools for Thematic Analysis in Qualitative Research (2026 Comparison)

Compare AI tools for thematic analysis across interviews, surveys, and research repositories. Find the right fit for your workflow and outputs.

Dieter De Mesmaeker Headshot

Dieter De Mesmaeker

Co-Founder & CEO

Graphic on a beige background showing a hierarchy of qualitative research platform logos, with Conveo at the top, followed by Listen, Outset.ai, Dovetail, ATLAS.ti, NVivo, Voxpopme, Marvin, MAXQDA, and GetWhy arranged in rows below.

Articles

The 10 Best Qualitative Research Software Platforms for 2026

Compare the 10 best qualitative research software platforms for 2026, from AI-moderated interview tools to QDA software. Find the right fit for your team's research workflow.

Dieter De Mesmaeker Headshot

Dieter De Mesmaeker

Co-Founder & CEO

A smiling woman looking at her smartphone outdoors, overlaid on an orange-to-pink gradient background with white sparkle icons and a bar chart graphic, suggesting AI-powered consumer research insights.

News

How Enterprises Use Consumer Intelligence for Competitive Advantage

Enterprises turn consumer intelligence into a competitive advantage by building searchable, reusable insight repositories that brand teams access continuously.

Dieter De Mesmaeker Headshot

Dieter De Mesmaeker

Co-Founder & CEO

Articles

Qualitative Insights at Scale: Why Multimodal Research Beats Surveys Alone

Quant surveys are great at telling you what happened. But when the stakes are high,new product, creative work, positioning, pricing,teams need the why. That’s where qualitative research shines, especially when it captures voice and video. You hear hesitation and conviction. You see body language. You catch the little contradictions that never show up in a checkbox. Historically, the trade‑off was depth versus scale: focus groups and IDIs deliver nuance, but they’re slow, expensive, and hard to analyze. That trade‑off no longer holds. With modern multimodal AI, you can run video‑based qual at scale,without losing the human story that makes qual valuable in the first place.

Dieter De Mesmaeker Headshot

Dieter De Mesmaeker

Co-Founder & CEO

Conveo dashboard that features top-down insights extractions

Articles

Enhanced Insight Generation for Your Qualitative Studies

We’ve rolled out one of our most requested features: top-down insights extractions. What used to take countless hours, is now automated by Conveo.

Dieter De Mesmaeker Headshot

Dieter De Mesmaeker

Co-Founder & CEO

A smiling man wearing glasses and an orange jacket holding a smartphone, with five orange stars above the image and a bar chart graphic overlaid in the corner, suggesting customer feedback and research analytics.

News

VOC Metrics: How to Measure Voice of the Customer Effectively

VoC metrics only drive decisions when scores link to sourced evidence. See the three-tier KPI framework enterprise teams use to make that connection.

Dieter De Mesmaeker Headshot

Dieter De Mesmaeker

Co-Founder & CEO

Conveo logo above a workflow diagram on a light beige background, showing a multi-step pipeline connected by an orange line running from a "Define" node through several black square nodes and ending at a "Reports" node, with a cursor pointing at "Reports."

News

How to Do Customer Research: A Step-by-Step Guide for 2026

Learn how to do customer research that delivers credible insights in days, not weeks. Step-by-step frameworks for interviews, surveys, and analysis.

Dieter De Mesmaeker Headshot

Dieter De Mesmaeker

Co-Founder & CEO

A smiling woman waving at the camera while seated at a laptop, overlaid on an orange-to-pink gradient background, with three white pill-shaped labels surrounding her reading "Moderation," "Analysis," and "Reporting," and white sparkle icons in the corner.

News

AI in Qualitative Research: A Practical Guide for Enterprise Teams

Discover how AI qualitative research delivers enterprise-grade rigor at scale. Learn trust frameworks, governance requirements, and real workflows.

Dieter De Mesmaeker Headshot

Dieter De Mesmaeker

Co-Founder & CEO

Four white pill-shaped labels stacked on an orange-to-pink gradient background, listing research workflow stages: Development, Recruitment, AI-Led interviewing, and Analysis, with white sparkle icons on the left and a cursor pointing at "AI-Led interviewing."

News

How to Use AI for Market Research: Workflows, Governance, and Real-World Examples

Master how to use AI for market research with a proven three-tier workflow, a real 3-day case study, and enterprise governance standards.

Dieter De Mesmaeker Headshot

Dieter De Mesmaeker

Co-Founder & CEO

The highlighted Conveo logo at the top with a cursor pointing at it, above a grid of six competitor logos on a light beige background: outset.ai, KANTAR, YouGov, Brandwatch, Qualtrics XM, and Ipsos.

News

7 Best Brand Equity Analysis Tools for Marketing Teams (2026)

Compare 7 brand equity analysis tools across qualitative video, survey tracking, social listening, and consulting to find the right fit for your team.

Dieter De Mesmaeker Headshot

Dieter De Mesmaeker

Co-Founder & CEO

A competitor comparison graphic on a warm orange-to-pink gradient background. Four white rounded-rectangle cards are stacked vertically and connected by thin lines. The top card displays the Conveo logo — a gradient orange-to-pink app icon alongside the bold wordmark "Conveo" — with a cursor icon to its right, indicating it is selected. Below it, three competitor logos follow in order: Dovetail (dark navy wordmark with a geometric arrow icon), Looppanel (blue infinity symbol with a blue wordmark), and outset.ai (purple chat-terminal icon with a purple wordmark).

News

Marvin Alternatives: Best Research Repository Tools for 2026

Discover the top Marvin alternatives for enterprise research teams. Make the best choice with compliance, workflow coverage and pricing compared.

Dieter De Mesmaeker Headshot

Dieter De Mesmaeker

Co-Founder & CEO

A lifestyle photo graphic on a warm off-white background. Five orange star icons are displayed in a row at the top. Below, a smiling woman wearing earphones looks at her smartphone while seated in a warm indoor setting. Three UI elements are overlaid on and around the image: two white rounded-rectangle labels on the lower left reading "Survey data" and "Behavioral data," and a small white card on the lower right displaying a bar chart with one coral/orange bar highlighted among several beige bars.

News

Multimodal Research: Combining Data Sources for Deeper Insights

Learn how multimodal research integrates voice, video, and behavioral data to deliver credible insights. Practical framework for enterprise teams.

Dieter De Mesmaeker Headshot

Dieter De Mesmaeker

Co-Founder & CEO

A competitor comparison graphic on a warm off-white background. Nine rounded-rectangle cards are arranged in a 3×3 grid. The centre card displays the Conveo logo — a gradient orange-to-pink app icon alongside the bold wordmark "Conveo" — in full colour with a cursor icon beneath it, indicating it is selected. The eight surrounding cards show competitor logos in muted grey tones: outset.ai, GetWhy, and discuss (top row); glaut and Suzy (middle row, flanking Conveo); and voiceform, tellet, and user intuition (bottom row).

News

Voxpopme Competitors: 9 Best Video Feedback Platforms for Research

A procurement-ready comparison of 9 Voxpopme competitors for enterprise research teams, covering AI moderation, compliance, and video traceability.

Dieter De Mesmaeker Headshot

Dieter De Mesmaeker

Co-Founder & CEO

A diagram graphic on a warm orange-to-pink gradient background. Three white four-pointed sparkle icons are clustered in the upper left corner. In the centre, four white pill-shaped items are arranged in a 2×2 grid, connected by thin white lines: "Decision" and "Identify" in the top row, "Document" and "Targets" in the bottom row.

News

Diversity in User Research: The Operational Playbook for Research Teams Running at Scale

Learn why diversity in user research matters, how limited panels bias findings, and practical frameworks to recruit and include underrepresented participants at scale.

Dieter De Mesmaeker Headshot

Dieter De Mesmaeker

Co-Founder & CEO

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